A concise, down-to-earth guide to creating maps using GIS, this book is visually engaging, clear, and compelling--exactly how an effective map should be. Featuring over 300 maps and other figures, including instructive examples of both good and poor design choices, the book covers everything from locating and processing data to making decisions about layout, map symbols, color, and type. For students, professionals, and others who want to make better maps, this is an essential, uniquely helpful resource.